A short relatable scenario that will personalize win-back based on planetary transits (Mercury or Venus crossing the sun): during a transit (extremely rare, Venus transits in pairs 8 years apart, next 2117), everyone goes outside to watch (watch less T

Here's a mid-thought observation that will protect rare data: unique data points (a customer who watches obscure content) are more identifying than common data points (a customer who watches popular content). Rare data should be retained shorter. Your